Since their explosion to fame in the last two years, What So Not has become a household name in Australia’s niche market of burgeoning talents. Listening to their music, it’s no wonder that both Flume and Emoh Instead have prided themselves with innovative sounds through their uniquely different synth leads. In describing their sound, Emoh said that he was tired of the “massive over saturation and low quality control [in electronic music].
Within a couple years, it all went to shit. Everything sounded the same (quite stale and gross). [He] feels like what’s happening [with What So Not] is a journey coming full circle — the new uprising of some switched-on young people with innovative ideas and a thirst for something different.”
You can tell that What So Not isn’t just another “trap” artist, riding the trending waves of popularity through the typical 808 formula. Their song Touched was no short of touching, stating that “three years ago, we met in Flume’s bedroom studio for the very first time [where] this track [became] an idea of that very session. Today we find ourselves back at home together . . . [and] it feels symbolic that after three years, we find ourselves coming full circle to finish this same song that we started that very first day.” Using tribal percussions and chants for stabs and hooks, What So Not has distanced themselves away from conventional sounds into something so much more.
With such envisionary hope for individualism, What So Not’s first appearance in Vancouver transformed Shine Nightclub into a disarray of dance euphoria. Sweaty anticipation was in the air as Emoh started off with a bang, playing a plethora of club bangers from Astronomer’s remix of Swoop to Losco’s Protein. The energy was at an all time high as Emoh changed up the pace, swaying the crowd back and forth between genres with Rudebrat’s edit of Tell Me, Skream’s Bang That and Outkast’s Ms. Jackson. At the pinnacle moment of the night, What So Not’s unreleased collaboration with Dillon Francis had hands held high in a sweaty rapture.
– Vanessa Wong