It’s easy to see that craft beer is quickly becoming a big part of the average Vancouverite’s personal identity. From tasting rooms and growler fills, to seasonal flavours and pairings, the local appetite for new and interesting local brews doesn’t seem to be slowing down.
That’s exactly what the team behind the Strathcona Beer Company wants to hear anyways; it’s music to their ears. As one of the newest breweries putting down their roots in East Vancouver, their beer production is being helmed by good friends Michael “Fezz” Nazarec and Tim Davis. The former being a prolific home brewer with over 30 years of experience under his belt.
Earlier this week we were able to sit down with Adrian McInnes, the brand manager for Strathcona Beer Company, about the newest place to hang out and grab a beer on the familiar block of Hastings and Campbell.
Strathcona is a neighbourhood that myself and my partners have a strong connection to. Some [people] on our team have lived in the neighbourhood for years. I actually ran a printing company, Proper Design, around the corner from the brewery for 10 years before we opened. So there is a strong affinity to building a cool community spot here. Plus – it’s Vancouver’s oldest residential neighbourhood and has this really unique energy to it.
It’s amazing that all these new breweries are opening up and turns out are all very supportive of each other. And each and every one of them have a different story to tell. Our focus is on classic, international beer flavours; you’ll see a pilsner, Vienna Lager, a British IPA, ISA, Kolsch, Belgian Golden Ale, and a radler on tap in our tasting room right now. We are also influenced by art, music, and skateboarding, which is incorporated into our branding, marketing, and retail gear.
Yes, our gallery space has an installation by local artist Andrew Dadson up right now. We don’t really have a schedule for what’s going in there yet, but we do [know that we] want to support local artists, brands and friends in the city.
We are built on community. Strathcona is a special place for us since it’s been our backyard for years. Many of our friends live and work in the neighbourhood and there are amazing businesses that have been serving this community for years.
First and foremost, we consider our tasting room a collaborative, community space where great beer and good friends can come together. Come by and have a brew, a pizza and listen to good music. Our staff will welcome you with open arms! And we’ll be hosting brewery tours soon.