March 12th, 2015 (Vancouver, BC) – Blueprint and Hybridity Media are pleased to announce their partnership based around the 5th annual SEASONS Festival, which runs from April 1st to April 5th and will offer 30+ performances, featuring top talent at multiple venues across the city, including Pacific Coliseum, Celebrities, Fortune Sound Club & more.
With the goal to showcase the city as a global destination for cultural events, this year’s festival sees itself broadening its core focus on electronic music to include interactive technology and art. To this end, Blueprint reached out to like-minded Vancouver-based music label and multimedia hub Hybridity, whose Generate app is revolutionizing the way we share and create moving images on our devices today. With the belief that mobile devices have just begun to scratch the surface of their potential, Generate envisions a future where your phone is your creative production toolkit and every moment holds the opportunity to capture, produce, present and even project your creative vision. With support from long time Blueprint partner Heineken, the two companies have planned interactive multimedia activations at select events to showcase this vision and bridge the gap between art and technology. In the lead-up to the 5 day festival, Seasons’ digital marketing team will also be utilizing Generate to create content through its social media channels and will be actively encouraging fans and followers to do the same through interactive campaigns and contests.
At key events, including the 2 day, all ages marquee event at Pacific Coliseum, attendees will be encouraged to participate in live audiovisual experiences. Using the Generate app, Seasons attendees can curate their own unique visuals, with audio-reactive imagery and videos projected on a live Generate content wall, allowing them to document their Seasons experiences in unique ways and share them with fellow festival goers. Users will also be able to view their Generate content aggregated on special Seasons website feeds for later viewing and sharing. Blueprint’s festivals are known in part for record-setting content and engagement, and this unprecedented approach will add an indelible impact on festival goers.
Alvaro Prol of Blueprint comments, “Technology and art have always gone hand in hand with electronic music culture, and we see bringing this exciting partnership with Generate to the festival resulting in a deeper connection with a broader audience.”
To see the developments, follow SEASONS festival on Instagram & Facebook -> @seasonsfest